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Kaschmir ist ein Lebensgefuehl!

Cashmere is a way of life!

Cashmere not only stands for luxury, but also for well-being and mindfulness. This noble natural fiber ensures relaxation, increases well-being and contributes to mindfulness in everyday life. Find out why cashmere is more than just a high-quality material - it is a way of life.

The exceptional softness of cashmere makes it the perfect companion for relaxing moments. Cashmere sweaters, blankets or loungewear are not only pleasant to the touch, but also help to reduce stress and increase well-being.

Soft, luxurious fabrics have been proven to have a positive effect on the nervous system. Cashmere can help to reduce stress and have a calming effect on the body and mind.

It's like cashmere therapy: relaxation through touch!

Mindfulness means consciously perceiving and enjoying the moment. Our clothes are a part of our everyday lives that we often choose unconsciously - but what if we saw clothing as a conscious luxury?

Cashmere reminds us that quality trumps quantity. It's better to wear few, but high-quality pieces that really bring us joy.

Putting on a cashmere sweater or cashmere scarf can become a small, everyday ritual - similar to a cup of tea or meditation.

Choosing cashmere can be part of a conscious consumer attitude by opting for sustainable and long-lasting fashion.

Cashmere is more than fashion - it is an investment in luxury, mindfulness and well-being. When you wear cashmere, you treat yourself to a piece of pure relaxation.

Blog posts

Was ist Quiet-Luxury?

What is Quiet-Luxury?

Quiet Luxury stands for understatement, quality and timeless elegance - and no material fits this better than cashmere. Find out why cashmere sweaters, coats and scarves are the perfect investment ...

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Kaschmir ist ein Lebensgefuehl!

Cashmere is a way of life!

Cashmere is not just a high-quality fabric, but an expression of mindfulness, well-being and self-care. Whether as a sweater, blanket or meditative companion - cashmere not only offers warmth, but ...

Read more
Inspiration „Carbon“ – Luxus trifft Performance

Inspiration "Carbon" - luxury meets performance

The Emaal cashmere scarf "Carbon" is inspired by the high-tech world of supercars and their carbon fiber look. It unites luxury, lightness and performance by combining the striking design of carbon...

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