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Kaschmir ist ein Lebensgefuehl!

Cashmere is a way of life!

Cashmere not only stands for luxury, but also for well-being and mindfulness. This noble natural fiber ensures relaxation, increases well-being and contributes to mindfulness in everyday life. Find out why cashmere is more than just a high-quality material - it is a way of life.

The exceptional softness of cashmere makes it the perfect companion for relaxing moments. Cashmere sweaters, blankets or loungewear are not only pleasant to the touch, but also help to reduce stress and increase well-being.

Soft, luxurious fabrics have been proven to have a positive effect on the nervous system. Cashmere can help to reduce stress and have a calming effect on the body and mind.

It's like cashmere therapy: relaxation through touch!

Mindfulness means consciously perceiving and enjoying the moment. Our clothes are a part of our everyday lives that we often choose unconsciously - but what if we saw clothing as a conscious luxury?

Cashmere reminds us that quality trumps quantity. It's better to wear few, but high-quality pieces that really bring us joy.

Putting on a cashmere sweater or cashmere scarf can become a small, everyday ritual - similar to a cup of tea or meditation.

Choosing cashmere can be part of a conscious consumer attitude by opting for sustainable and long-lasting fashion.

Cashmere is more than fashion - it is an investment in luxury, mindfulness and well-being. When you wear cashmere, you treat yourself to a piece of pure relaxation.

Blog posts

Kaschmir & Neuroästhetik: Warum unser Gehirn Luxusfasern liebt

Cashmere & neuroaesthetics: Why our brain loves luxury fibers

Why does cashmere feel so luxurious? The answer lies in neuroaesthetics: gentle touch activates our reward system, releases happiness hormones and reduces stress. Find out how cashmere is not only ...

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Kaschmir fuer Hunde: Warum dein Vierbeiner nur das Beste verdient!

Cashmere for dogs: Why your four-legged friend deserves only the best!

Cashmere is the best material for dog sweaters - and for good reason! It is incredibly soft, warm, yet breathable, hypoallergenic and durable. Unlike synthetic fabrics or scratchy wool, cashmere of...

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Was ist Quiet-Luxury?

What is Quiet-Luxury?

Quiet Luxury stands for understatement, quality and timeless elegance - and no material fits this better than cashmere. Find out why cashmere sweaters, coats and scarves are the perfect investment ...

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